AR/VR-zone

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XR valley

Augmented Reality (AR) and Virtual Reality (VR) are no longer a thing of the future. They are already transforming the way products are designed, tested, and optimized. On May 6 & 7, 2026, Advanced Engineering will bring these technologies together in a unique AR/VR-zone at Flanders Expo Ghent.

Together with XR Valley, we are building an inspiring pavilion where companies active in AR and VR can showcase their solutions to more than 1,600 professionals from the Belgian manufacturing industry. These include design engineers, R&D managers, product developers, and decision makers from sectors such as aerospace, automotive, medical devices, industrial machinery, and more.

AR/VR zone: XR Valley

  • A central location on the exhibition floor with targeted visibility for AR/VR solutions.
  • A community of pioneers shaping the future of product development.
  • Extra attention through the content program and activations around
  • AR/VR technology with the XR Valley session on product design & engineering.

Would you like to showcase your AR/VR solution?

Participate in the AR/VR pavilion and position yourself as a strategic partner for tomorrow’s product development.

Participating exhibitors: