Standing Still Is Falling Behind—But How Do You Start Innovating?

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Picture of Jeroen Arnouts

Jeroen Arnouts

Head of Event Advanced Engineering

Planning next year’s budget with the same goals and results? No go! In product development too, standing still means falling behind. But how do you take that first step?

Innovation starts with a fresh perspective and a healthy dose of curiosity—and you won’t find that behind your desk. Get out there, discover new ideas, and get inspired to start innovating yourself!

On May 21 and 22, you are warmly invited to Advanced Engineering at Flanders Expo Ghent. More than 90 exhibitors are ready to support you in developing your product, device, or machine. From concept development and design to engineering, prototyping, testing, and selecting components and electronics—you’ll find it all here!

Are you already working with AI, AR/VR, Circular Design, and 3D Printing?

How will Belgian AI and deepfake technology reinvent the entertainment sector? How do you add Vision AI to your machine for faster, more efficient automation? And how do you use this technology responsibly? AI runs like a thread throughout the program. Experts like Jo Plaete (CIO – Metaphysic.ai), Jonathan Berte (CEO – Robovision), Flanders Make, The Beacon, Dewi Van de Vyver (CEO – Effex) and Karen Boers (MD – FARI) will share their insights on the main stage.

Sustainability has become indispensable in product design. At the renowned Henry Van de Velde Awards, it’s barely mentioned anymore—because it’s now a given. Time for the next step: circular design! The Circular Hub, Prof. Karine van Doorsselaer, Dominiek Plancke (CEO – ETAP Lighting) and several design agencies will share their best practices.

Looking to save time and resources after concept development? Then 3D printing offers the perfect solution for prototyping. But does it stop there? Or can this technology take on a permanent role in your production process? Radhika Dhuru from Materialise shares her vision.
And what if we didn’t need physical materials at all? Virtual prototyping is on the rise. Is it just a hype or the future of how we work? Alexandra Gerard (General Manager at United XR Europe) and XR Valley will shed light on this promising technology.

The future in tech

To help secure a technological future, we are committing as an organization to becoming a friend of Flanders Technology International (FTI). Every child deserves the chance to discover and develop their passion for STEM.

Together with the visitors and exhibitors at the fair, we’re doing our part by donating STEM workshops, shows, and activity boxes. This way, we’re helping ensure that the STEM talent of our youth can flourish.

Let yourself be inspired—and then get to work innovating! Register today for a free visit to Advanced Engineering and take your products, devices, or machines to the next level.