Yoav Nir, Business Development Manager for DigiPHY at Granstudio
Yoav drives the strategic integration and market adoption of innovative XR and phygital design solutions. With over 30 years of experience in B2B strategic marketing and innovation, Yoav previously co-invented ClickShare. A visionary in Virtual and Augmented Reality, he authored ‘Game-changing innovation’ and frequently speaks on lean innovation and technology-driven transformations. Yoav holds a Master in Engineering from KU Leuven and is passionate about leveraging technology to simplify complex processes and enhance aesthetic experiences.
This talk will highlight Granstudio’s innovative approach, focusing on our adaptive seating buck and open design platform, DigiPHY. DigiPHY seamlessly combines virtual reality with physical supports, creating an interactive XR environment that streamlines the design process and enhances user experience evaluation. We will demonstrate how leading automotive OEMs are already successfully leveraging such phygital technologies to revolutionize their design workflows, foster creativity, and enable more efficient, user-centered product design & development.
