From Shenzhen to Shelf: How Futurewave Designs, Sources, and Launches Consumer Tech Products

Behind every successful consumer product is a chain of decisions most people never see. From choosing the right manufacturing partner in China to crafting a go-to-market strategy that actually lands. In this session, the team at Futurewave, a product design and engineering agency with 25+ designers and engineers and a portfolio spanning Adidas, Nokia, Cowboy, and Samsung, shares their real-world approach to both sides of that equation. How do you find and manage Chinese suppliers without losing your IP, your margins, or your timeline? And once the product is ready, how do you position and launch it in a crowded consumer market? Packed with hands-on lessons from building and scaling innovative products across industries.