Mastering the Fuzzy Front-End of Smart Product

Powered by imec

At the origin of any product lie one or more ideas about how the product-of-interest may answer a need, solve a problem or address certain opportunities. The road from idea to product specification is bumpy, with numerous twists and turns, and an occasional dead-end. Digitization of products often requires entering unexplored territory, and adds complexity and risks to the journey. In this seminar we explain how a comprehensive, systematic system engineering methodology, smart product scenarios and tools based on system engineering standards (ISO/IEC/IEEE), can help you master this fuzzy front-end of smart product development.

• 14h00 Welcome
• 14h05 A System Engineering Approach to (Smart) Product Exploration
  Geert Willems, imec, EDM Forum
  How a system engineering (INCOSE) based methodology can be an instrument to effectively manage the fuzzy exploration stage of Smart Products.
• 14h30 Smart Product Scenarios for Strategy and Business Model
  Pieter Beyl, Sirris
  How smart product scenarios can help to find the right product idea and business model to create, transfer and capture value with smart products.
• 14h55 Practical Tools for Smart Product Exploration and Concept Validation
  Thomas De Meester, imec
  Presentation and demonstration of practical tools that help to explore in a systematic way the different aspects of the problem and solution space, and to validate the insights obtained and conclusions made.
• 15h20 Smart Product Exploration support by Sirris and imec
• 15h30 Q&A and open discussion
• 16h00 Closure