{"id":100687,"date":"2025-03-27T09:57:09","date_gmt":"2025-03-27T08:57:09","guid":{"rendered":"https:\/\/www.ae-expo.be\/the-misconceptions-about-ecodesign-and-the-circular-economy\/"},"modified":"2025-05-13T11:15:09","modified_gmt":"2025-05-13T09:15:09","slug":"the-misconceptions-about-ecodesign-and-the-circular-economy","status":"publish","type":"post","link":"https:\/\/www.ae-expo.be\/en\/the-misconceptions-about-ecodesign-and-the-circular-economy\/","title":{"rendered":"The misconceptions about ecodesign and the circular economy"},"content":{"rendered":"\t\t
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The concept of the circular economy<\/em> is everywhere, but it is still often misunderstood. Efforts to transition to this model, including through the principles of ecodesign<\/em>, are therefore often limited to low-hanging fruit<\/em> or even examples of greenwashing<\/em>. Karine Van Doorsselaer, Senior Lecturer in Materials Science and Ecodesign at the University of Antwerp, aims to change this with her lecture at Advanced Engineering<\/em> on Thursday, May 22.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Are cardboard cups better for the environment than plastic cups? Can circularity and environmental impact really be expressed in numbers? You might be surprised, but the answer to these questions is no<\/em>. “These and many more misconceptions about ecodesign and the circular economy need to be debunked,”<\/em> argues Karine.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ecological Materials Don\u2019t Exist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ecodesign is about designing products with the smallest possible environmental impact. But how do you achieve that? And what factors should you consider? Karine wants to broaden the perspective of engineers and designers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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One way she does this is by critically examining the use of so-called ecological materials<\/em>. “Because they don\u2019t actually exist\u2014it\u2019s all about using materials in an environmentally responsible way.”<\/em> Another common misconception she will debunk is that the circular economy is merely about recycling materials. Before a product is recycled, it should be used for as long as possible, repaired, reused, and stripped down so that its components can be repurposed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lifecycle thinking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Ecodesign is about balancing various factors, such as environmental impact (throughout every stage of a product\u2019s life!), technical aspects, cost, lifespan, usability, repairability, reusability, and, finally, recyclability. That is \u2018lifecycle thinking\u2019.”<\/em><\/p>\n

The use of biomaterials<\/em> should also be approached critically. “For example, if we focus on using bamboo or hemp but, in doing so, significantly reduce a product\u2019s lifespan or usability, it will end up in the waste stream much sooner. That\u2019s not ecological at all. The thoughtless use of biomaterials is a pitfall that many designers fall into!”<\/em><\/p>\n

Through her lecture, Karine aims to provide a critical lens that professionals can apply in their daily work and life. “I hope that everyone attending the lecture will learn to think more long-term and realize that enabling a circular economy is a shared responsibility.”<\/em><\/p>\n

“80% of a product\u2019s environmental impact is determined during the design phase. Designers and engineers, therefore, have a huge responsibility. However, everyone\u2014from policymakers to consumers\u2014plays a role in this transition to a sustainable circular economy,”<\/em> Karine concludes.<\/p>\n

Are you professionally involved in product development? Or are you simply fascinated by how we can all contribute to a sustainable future? Then this lecture is a must-attend! Register here for Advanced Engineering<\/em> on Wednesday, May 21, and Thursday, May 22, and secure your spot!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \n \n\t\t\t\t\t\tRegister now<\/span>\n\t\t<\/span>\n <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Are cardboard cups better for the environment than plastic cups? Can circularity and environmental impact really be expressed in numbers? \ud83e\udd14<\/span><\/p>\n

You might be surprised, but the answer to these questions is \u2018no\u2019. \u201cThese and many more misconceptions about ecodesign and the circular economy need to be debunked,\u201d argues Karine Van Doorsselaer, Senior Lecturer in Materials Science and Ecodesign at the University of Antwerp<\/p>\n","protected":false},"author":219,"featured_media":106898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"The misconceptions about ecodesign and the circular economy","_seopress_titles_desc":"What is lifecycle thinking? Do ecological materials really exist? \ud83e\udd14\r\n\r\n@KarineVanDoorsselaer, Senior Lecturer in Materials Science and Ecodesign at the University of Antwerp, will answer these and other questions during her lecture on Thursday, May 22, at Advanced Engineering.\r\n\r\nA must-attend for designers and engineers who want to build a sustainable future because: \"80% of a product\u2019s environmental impact is determined during the design phase.\" \u2757\r\n\r\nStill unsure whether to attend? Let Karine convince you in our new blog!","_seopress_robots_index":"","footnotes":""},"categories":[352],"tags":[],"edition":[612],"class_list":["post-100687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-corner-en","edition-advanced-engineering-2025"],"_links":{"self":[{"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/posts\/100687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/users\/219"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/comments?post=100687"}],"version-history":[{"count":3,"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/posts\/100687\/revisions"}],"predecessor-version":[{"id":106901,"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/posts\/100687\/revisions\/106901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/media\/106898"}],"wp:attachment":[{"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/media?parent=100687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/categories?post=100687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/tags?post=100687"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.ae-expo.be\/en\/wp-json\/wp\/v2\/edition?post=100687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}